Real-time Journalism: il futuro della notizia
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Real-time Journalism: il futuro della notizia

Ovvero: il coinvolgimento del lettore nell'era del giornalismo post-industriale.

"Il tempo della notizia – news cycle – è passato dalle 24 ore ai 24 secondiIl real-time crea coinvolgimento alla luce - non a dispetto - di questo cambiamento"

Real-time Journalism - Il futuro della notizia fra liveblogging e coinvolgimento esplora il mondo del giornalismo in diretta e lancia la sfida dell'engagement del lettore: unica, vera unità di misura del mondo digitale.  

In parallelo con la pubblicazione di questo mio primo saggio in formato ebook, viene lanciata questa pagina come primo blog collettivo italiano sul tema, e approdo naturale per tutti i naviganti italiani nel mondo del giornalismo real-time. Consideratelo come un dialogo in tempo reale, invece che una monolitica vulgata:  un viaggio comune, non un soliloquio: così come auspico che sia il giornalismo del futuro.

Siete invitati - tecnici, giornalisti, curiosi e lettori - a commentare e inviare spunti di riflessione. 

Richiedete l'accesso alla piattaforma, e vi sarà dato. Potete usare il comodo box qui sotto. L'hashtag per la discussione è #realtimejourno: gli spunti colti su Twitter nutriranno questo liveblog, e viceversa. La mia email è lillo@ilmonella.com. 

  • How seriously to TV execs take socialTV these days: 

    Where do networks see the value in second screen and social media? And how are they making money off of it? Disney-ABC seems to be "King of Twitter" with their ABCF hit Pretty Little Liars and ABC's Scandal. They're constantly touting things like, "Pretty Little Liars is the most tweeted show ever with 1.9 million tweets", or aggressively promoting hashtags like #AskScandal wherever they can (in print ads, on-air, ABC.com, their social platforms). But what does 1.9 million tweets really mean for them - is the goal higher ratings, digital ad sales, both, or something else entirely?Cassie Gillat 4:58 PM


    robin.minchom 11/12/2013 5:31:53 PM
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  • Are the success of socialTV important for CNN and ARD or are they not taken particularly seriously?
    robin.minchom 11/12/2013 5:32:39 PM
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  • I think Carri can shed some light on this too...
    robin.minchom 11/12/2013 5:34:03 PM
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  • Twitter and Nielsen are both VERY interested in showing how and if tweets drive ratings. They both bought social TV analytics companies (Twitter bought two!). Thus far, they have been able to demonstrate mostly correlation, not causation, but we're in VERY EARLY days of this stuff.
    socialtvtrends 11/12/2013 5:34:35 PM
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  • I guess SocialTV as we use it for the moment is only a step on the way TV/Media-development takes heading future. We want to be part of this development and also be part of those who are creating the future of television
    Willem de Haan (MDR) 11/12/2013 5:35:31 PM
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  • For now, networks are mostly using social TV as a way to create a stickier relationship with viewers (that seems to be the number one benefit so far) and to market their shows (number two benefit). But I'd expect those to be flipped as more people get plugged into social TV events and tweets.
    socialtvtrends 11/12/2013 5:35:59 PM
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  • So Carri, do you get the impression that TV execs are willing to experiment a little with socialtv without necessarily seeing any direct return at the moment?
    robin.minchom 11/12/2013 5:37:07 PM
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  • Yes, networks definitely see the benefit—finally. They were all slow to start but are picking up stream.

    The most popular social TV shows are unscripted—reality shows, contests shows (like "The Voice" or #DWTS) and sports.

    The holy grail of social TV (for many, including networks who sell advertising) will be enabling easy commerce of products within shows. It could be a dress that a character is wearing in the show, for example.
    socialtvtrends 11/12/2013 5:38:47 PM
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  • Networks have been trying to crack the code of real-time sales while people are watching a show for over a decade. At social TV conferences, eventually the conversation always turns to "Jennifer Aniston's dress" because networks have been wanting to do this since "Friends" was on the air.
    socialtvtrends 11/12/2013 5:40:28 PM
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  • This is related to Cassie's question below:
    robin.minchom 11/12/2013 5:41:28 PM
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  • One of the further values is to get the user connected with us: with the networks, the content creators or the actors. This is more than simply watching TV, this is participating on an event.
    Willem de Haan (MDR) 11/12/2013 5:41:49 PM
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  • people live-tweeting shows are actually less engaged - too focused on the social conversation vs. what's actually happening on-screen.

    Is that something that broadcaster's could be worrying about?
    robin.minchom 11/12/2013 5:42:28 PM
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  • As they're thinking more about Amy Poehler's dress for example
    robin.minchom 11/12/2013 5:43:20 PM
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  • I don't think broadcasters should be worried about people being less engaged with shows. People have ALWAYS multi-tasked while watching TV (kitchen, bathroom, conversations, Web surfing), but it just wasn't possible to track it. If people are interested on what's on the screen, they'll pay attention. If they're not, they won't.
    socialtvtrends 11/12/2013 5:44:56 PM
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  • That's a very good point Carri
    robin.minchom 11/12/2013 5:45:48 PM
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  • young user and the one who are used to online-consuming are used to pay attention on several terms. watching TV and surfing the internet is quite normal to young people. We should not worry about it but profit from it.
    Willem de Haan (MDR) 11/12/2013 5:46:28 PM
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  • Additionally, MANY people have DVRs these days that let them pause live TV and then catch up during the commercials. That's what I do when I'm live-tweeting a show. Of course, that doesn't bode well for watching commercials, but that's related to DVR usage, not so much social media.
    socialtvtrends 11/12/2013 5:46:44 PM
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  • That's an excellent segue Carri - we've had a couple of questions come in about that so it would be great to hear your thoughts:

    How do you create content that still appears to readers after the live viewing, i.e. for viewers watching on DVR?danalaceyat 2:29 PM

    I think that social TV has to extend to whenever the audience is talking about a show. The hour before and after is great, but what about viewers watching on-demand? The social aspect of TV was never time-limited in the days before social technology and platforms and it has to, in my opinion, replicate the 'did you see...' experience that was such big part of TV long before Facebook or Twitter.THINK_Lyndonat 5:18 PM





    robin.minchom 11/12/2013 5:48:32 PM
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  • To sort of piggyback off your point, Carri -- TV has become almost like book reading in that when you get distracted while reading, you find yourself reading the same passage several times before you can "regroup." Now you can do that with TV -- pausing the DVR or Hulu, for example. It's no longer the Beatles on Ed Sullivan where everyone was crowded around a little TV.
    katie.mclaughlin 11/12/2013 5:49:29 PM
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  • Is that something you are thinking of more - producing 'real-time' content that can be consumed at any time?
    robin.minchom 11/12/2013 5:49:37 PM
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  • To that point Katie, what are the implications of that for second screen events?
    robin.minchom 11/12/2013 5:50:21 PM
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  • The best answer to time-shifted viewing IMHO is time-shifted comments. The folks at @Tomorrowish have been working on this and I believe they have a contract with CNN to do this. That means they'll time-sync tweets to the original live broadcast of a show and then when people tune into a show on their own time, they can view those tweets as if they were watching the show live.
    socialtvtrends 11/12/2013 5:51:21 PM
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  • Dana and THINK: One example I can think of is that during the Tokyo episode of Parts Unknown, Bourdain spoke colorfully of his disdain for the band Nickelback so I parlayed that into a fun poll question: bourdainlive.cnn.com
    katie.mclaughlin 11/12/2013 5:51:41 PM
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  • The biggest problem to time-shifted viewing is spoilers. I know folks are working on that too, but thus far there isn't a great solution.
    socialtvtrends 11/12/2013 5:51:57 PM
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  • It sounds like it's going to get mighty complicated...
    robin.minchom 11/12/2013 5:53:05 PM
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  • Willem, is 'replay' very important for the MDR - can viewers watch shows back later?
    robin.minchom 11/12/2013 5:53:34 PM
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  • robin.minchom 11/12/2013 5:54:10 PM
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  • on SocialTV it is complicated. We offer our content in the mediathek for watching it online later. We also offer the chat for reading it later. But up for today we do not offer it in a combination. it is a good question for the future
    Willem de Haan (MDR) 11/12/2013 5:55:26 PM
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  • Somehow we've only got a few minutes left (this hour has absolutely flown by) so it might be an idea to muse on just that, the future.
    robin.minchom 11/12/2013 5:56:30 PM
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  • Carri are there any exciting trends that you're aware of emerging in the socialTV sphere?
    robin.minchom 11/12/2013 5:57:06 PM
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  • Willem and Katie - are there any exciting projects in the pipeline for CNN and MDR?
    robin.minchom 11/12/2013 5:57:38 PM
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  • The “TATORT” is one of the famoust products of the ARD – so it is really one of our most interesting projects and we will keep on offering it. But in fact we always try to develop other interesting projects. For example the Olympic Games in Sotschi will come with SocialTV supply.
    Willem de Haan (MDR) 11/12/2013 5:58:06 PM
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  • There has been some interesting consolidation in the space recently. GetGlue was acquired by i.TV and a few journalists and analysts took that as a sign that there isn't much opportunity in the space: variety.com
    socialtvtrends 11/12/2013 5:58:58 PM
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  • A 10-part documentary series that will explore the 60s, produced by Tom Hanks: cnnpressroom.blogs.cnn.com
    katie.mclaughlin 11/12/2013 6:00:01 PM
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  • Ieri si è parlato (in inglese) di progetti second-screen con esperti di CNN e ARD (televisione nazionale tedesca, molto attiva su questo fronte). Qui in basso potete rileggervi la chat battuta dopo battuta! 


    This week's Scribble Chat is all about social TV and how broadcasters are embracing new digital tools to further engage and involve their audience in their shows. We will be joined by experts from two giants in the industry from either side of the Atlantic: Katie Mclaughlin from CNN and Willem de Haan from German national broadcaster ARD. There's a chance we'll have other guests popping along throughout the hour too.

    The discussion takes place today at 5pm GMT/ 12pm ET. Do you want to pick our guests' brains about second screen and social TV innovations? Feel free to leave a comment using the 'Make a Comment' on this page and we'll put the best ones to our guests.robin.minchomNov 12, 2013 at 1:32 PM

    Social TV vs Second Screen, de che stiamo a parlà? Wikipedia ce lo spiega bene. 


    Social television

    Social television is a general term for technology that supports ... in either the context of watching television, or related to TV content. ... via WikipediaWikipediavia Wikipedia at 12:44 PM

    Second screen

    Secondscreen refers to the use of an additional electronic device (e.g. tablet, smartphone or the computer ) by individuals who are ... via WikipediaWikipediavia Wikipedia at 12:44 PM


    lillo 11/13/2013 1:01:29 PM
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  • A day in the life of the New Zealand Herald

    To mark 150 years of the Herald, we're giving you a glimpse into our newsroom, with a live blog documenting a day at the Herald. Check in throughout the day to see what is happening in the Herald newsroom.


    www.nzherald.co.nz

    lillo 11/13/2013 1:03:38 PM
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  • @annamasera con il fondamentale aiuto di @lillomontalto ecco uno dei primi esperimenti di liveblogging performativo goo.gl/LFzOCm
  • Twitter introduce le timeline personalizzate, e c'è già chi ne approfitta a man bassa! 


    Ecco che il Guardian già la usa per un Q&A Live. 

    MYNSAQuestion

    Reporters involved in our NSA stories will answer questions through a Twitter chat from 1-2pm ET (6-7pm GMT) Tuesday 12 November. Use #MYNSAQuestion to ask.

    GuardianUS            @GuardianUS
    lillo 11/13/2013 1:19:51 PM
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  • Marco Giovannelli 11/13/2013 11:21:35 PM
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  • Io ho visto - 14 novembre 2013, ore 09.30 - Teatro Politeama, piazza XX Settembre www.festivalglocal.it

    Marco Giovannelli 11/13/2013 11:22:43 PM
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  • tomaso.bassani 11/14/2013 9:00:50 AM
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  • Un saluto a gli amici del #glocal13 @marcogio59 @mammanodavid @lillomontalto sono dovuto andare in Svezia e non posso passare a salutare
  • Al Politeama si piange ascoltando la voce di Pamela Villoresi che legge 'io ho visto' #glocal13
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